Why underwrite KKOS Programming?
Your support of non-commercial radio is valued by our listeners. In contrast to in-your-face commercial advertising that is quickly switched off, underwriting announcements are given special attention on community radio stations. The community supports businesses that support the community!
How can underwriting benefit your business?
Community radio is an excellent public relations tool. Underwriting announcements promote a positive business image by demonstrating our support for the arts and culture. They can remind listeners of existing small businesses and introduce new ventures.
Target and reach a new audience!
While KKOS radio has something for everyone, we cater to people with diverse and eclectic sophistication. These people, who are often hard to reach through standard media, appreciate a sincere message rather than a hyped commercial. Supporting non-profit community radio is the right message.
Expand awareness of your name and presence!
Awareness of your business is expanded each time you are mentioned on community radio. With our diverse program offerings, we can reach more types of listeners than any single format station!
KKOS-LP is a block formatted station providing music and information unavailable on commercial radio. We are proud to offer news, cultural programming and a huge variety of musical formats, such as (but not limited to) Jazz, Blues, Alternative Rock, Alternative Country, Standards, Bluegrass, Folk and World music. KKOS is the only local radio station presenting the works of local artists!.
KKOS-LP Radio http://www.kkosradio.org KKOS-LP │ 106.7 FM MCPHERSON COMMUNITY
RADIO What is Underwriting?
The Federal Communications Commission (FCC) allows businesses to underwrite, or fund, programming on stations like KKOS-LP radio and to receive on-air acknowledgement, but it does not allow commercial advertising. While underwriting can serve the same purpose as commercial advertising, it differs in a few very important areas. Underwriting announcements may not, according to FCC rules, include qualitative, comparative, or promotional language. A call to action, pricing information, and inducements to buy or sell are not allowed. These regulations serve to protect the non-commercial ambiance that community radio listeners value so highly. Underwriting announcements let listeners know that your business is supporting their radio station. Announcements can introduce your business or remind listeners that you are part of the McPherson community. All announcements can be up to 20 seconds in length and are recorded by our production staff free of charge. Announcements will run throughout the day and may include information which identifies, but does not promote, the underwriter, including:
• Products or services
• Telephone number
• Web address
• E-mail address
• A well-defined slogan, i.e. “like a good neighbor”
“Support for KKOS Radio comes from “Your Company name”, located at “your Address”. “Your Phone Number” and on the web at http://www.yourwebsite.com.
Public Service Announcements:
Submit a PSA Would you like an event or a news item announced on KKOS-LP? To fill out our PSA form, you will need to log-in. Not a member? Please register. Please direct communication regarding PSAs to email@example.com.